Add Brazil to the list of World Cup contenders that ran into a roadblock in the opening match of the tournament.
Switzerland's players dominated the midfield for long spells against a Brazil team that lost its previous World Cup match 7-1 to Germany in the 2014 semifinals.
Liverpool's No.9 was introduced 12 minutes from time at the Rostov Arena as Selecao coach Tite sought a late victor after Steven Zuber had equalised Philippe Coutinho's opener.
Earlier, Serbia beat Los Ticos 1-0 to move to the top of Group F.
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"Playing against Brazil and Spain, we demonstrated we could react, that this team always believes in itself and can get results". The teams last met in worldwide competition in 2013, when Switzerland posted a 1-0 win in a friendly.
The Selecao, who had won nine-straight World Cup openers coming into the match, were firmly on the front foot from the outset and might have been ahead just past the 10-minute mark had Paulinho not scuffed his close-range shot just wide of the far post.
Switzerland will be more than happy to take a point off Brazil, but they lacked ideas in attack, and it was no surprise their only goal came from a set piece.
The pressure will now be on Brazil to kickstart their campaign when they face Costa Rica on Friday.
Brazil felt Zuber pushed Miranda to create space in the box before beating Alisson with his headed effort at Rostov Arena, but the goal survived a VAR review.