Domino's marketing campaign, Paving for Pizza, has had the company hiring work crews to fix five potholes in Burbank, California, eight in Bartonville, Texas, 40 in Milford, Delaware, and 150 holes in Athens, Georgia. "We can't stand by and let your cheese slide to one side, your toppings get un-topped, or your boxes get flipped". They believe bad roads shouldn't happen to good pizza!
Domino's is fixing potholes in USA cities in an effort to give its pizzas a smoother ride in delivery vehicles.
In a semi-dystopian twist, Domino's emblazoned the potholes it repaired so far with its logo and tagline: "Oh yes we did", according to Fortune. And it's supposedly fixed a number of potholes in towns across the United States-including Burbank, California; Milford, Delaware; and Athens, Georgia.
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"This unique, innovative partnership allowed the town of Bartonville to accomplish more potholes repairs", Bartonville Mayor Bill Scherer said on the Paving for Pizza website.
The company said customers can nominate their town for pothole repairs at pavingforpizza.com.
On May 2, officials said they were investigating reports of "excessive rodent activity".
A "third-party organization" will vet ZIP codes based on their popularity and the municipalities' receptiveness to the program, she said.