Google said that it has collaborated with a number of online publications to bring AMP Stories to the mobile web.
The search engine giant will soon roll out immersive, vertical-oriented news results for users designed specifically for smartphones via its AMP platform. Many people rely on email for information about flights, events, news, purchases and beyond-more than 270 billion emails are sent each day!
The publishers which have been working with Google in developing AMP stories for the web are; Time Warner's CNN, Hearst, Mashable, Meredith, Mic, Vox Media and Washington Post. That's where AMP stories sets itself apart.
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Google also launched a tutorial that outlines through the process of creating AMP Stories, along with the code to create visual effects with multiple layers in a page. The company launched a developer preview of AMP Stories, which are basically AMP-powered, rich, slideshow pages a la Snapchat Stories.
To access AMP stories, visit g.co/ampstories/mashable on your smartphone.
"AMP Stories have extraordinary potential to enhance how we create mobile content". "While some stories are told best through text, the AMP Project wanted to ensure publishers can invest in new ways of storytelling and engaging readers on the open web", he wrote. Google looks forward to seeing how this new support will attract client and react to it. AMP for Email is an open spec, Google looks forward to seeing how other clients adapt to this.
Today, Google announced a new extension to the AMP project, and any active social network user would find its approach very, very familiar. Doing so would present you with a "Visual Stories" section that will show all the AMP Stories from the said publisher in a card-based layout.