World-renowned clothing brand H&M recently came under fire after an item in their United Kingdom online lookbook featuring a young Black male model wearing a hoodie labeled "coolest monkey in the jungle" went viral.
Activists in South Africa have trashed H&M stores in protest at the clothing retailer's advert for its "coolest monkey in the jungle" hoodie that featured a black child model.
The Menlyn store was shut after it was completely trashed by the angry protesters.
Clothes racks were pushed over, mannequins thrown on the floor and clothes destroyed in H&M stores at Sandton City and Menlyn in Johannesburg. Ndlozi wrote on his Twitter.
The affected stores are reportedly closed until further notice.
H&M, the world's second-largest clothing group lost the collaboration with Canadian pop star, The Weeknd, after he saw the advertisement.
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Rapper P Diddy even offered the kid at the centre of the scandal a $1 million (£730,000) modelling contract for his brand, Sean John.
The EFF is the third-largest political party in South Africa, led by expelled former African National Congress Youth League leader Julius Malema, who was kicked out for inciting violence against the "boer", or white people, with the goal of sparking a race war.
The firm's spokesperson, Amelia-May Woudstra, said the company was sorry for the ad, "We sincerely apologize for offending customers with an image of a printed hooded top that was published on selected global online channels". We want our marketing to show our fashion in an inspiring way, to convey a positive feeling.
While consumers in several countries had called for a boycott of H&M as the picture went viral, the mother of the child model has said that she did not find it offensive.
The company has since apologised for the advertisement.
"We can't accept that H&M, after what they have done, is coming now and saying we apologise".