This all-new Google Pay branding was unveiled at the Consumer Electronics Show 2018 event being held in Las Vegas.
How often do you use Google's payment service?
Senior VP of Fandango Mark Young said, "Google Pay provides a simple, intuitive option for Fandango customers to speed through checkout with just one tap".
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Bhat notes that the consolidation of payment platforms into a single brand "is just the first step for Google Pay". This move comes on the heels of the launch of Apple Pay Cash, a P-to-P system that operates within Apple's iMessage platform, and PayPal's expansion of Venmo into e-commerce, Crone noted. Through Google Pay, it is possible to send and receive money from/to your friends/colleagues/family apart from shopping payments.
There's still plenty of time for Google to make its mark with Google Pay, said Raymond Pucci, an associate director of research at Mercator Advisory Services.
Google, in all its infinite wisdom, is yet to come up with a single, unified platform for payments.
Called simply Google Pay, the new payment product also incorporates all the other different ways you could previously pay with Google, including Play Store app purchases or enabling your Chrome browser to automatically fill in payment info like credit card numbers and whatnot.