According to the people familiar with the matter, YouTube has already got Warner Music Group - one of the major record labels in the world - on board.
Amazon Music Unlimited is coming to new markets across Europe and Latin America, including Peru, Poland, Portugal, Chile, Colombia, the Netherlands, Sweden, Belgium, Finland, and Uruguay.
YouTube has not had a successful run like Spotify, which has almost 140 million monthly users or Apple, which has over 30 million subscribers, when it comes to paid music service.
The new service could help appease record-industry executives who have pushed for more revenue from YouTube.
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Both Amazon Prime Video and YouTube are available on Roku, a streaming stick not manufactured by tech industry behemoths. Scott Porch writes about the streaming-media industry for Decider and is also a contributing writer for Playboy .
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"Music is very important to Google and we're evaluating how to bring together our music offerings to deliver the best possible product for our users, music partners and artists".
Google wants a piece of the pie that Spotify and Apple Music are now enjoying. YouTube Music Key came along in 2014, giving subscribers ad-free music videos.
That said, the two companies are also dependent upon each other.
"Music is such an incredible global connector, and with Amazon Music Unlimited we've been able to give listeners access to an extensive catalog with the added experience of using their own voice to hear music in so many ways with Alexa", Amazon Music VP Steve Boom said.
About a minute after signing in on the web into your Amazon account, the Apple TV will automatically refresh to let you know registration was successful.