Well, Walmart is the world's largest retailer and it owns Asda in the United Kingdom also it makes an announcement to tie-up with Google but it does not make a declaration that this knot will be protracted outside the USA or not.
Marc Lore, CEO of Walmart U.S. eCommerce, says this is the first time the company's customers will be able to order on Google Home. Such a customer connection will provide Google and Walmart insight on shopping activity for future predictions.
In addition to giving Google the ability to access purchase histories for Walmart customers who have connected their Walmart accounts to Google Express, Google announced that it will be offering free shipping on Google Express orders that meet its partner retailers' minimum thresholds.
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"We're thrilled to partner with one of the most popular stores in America to help make your shopping faster and easier", Google said in a statement. The pick-up discount is a nice touch for those wary of grocery delivery service and fees. To take advantage of this personalization, customers need to link their Walmart account to Google Express. "Everything from laundry detergent to Legos [can be bought] through voice with your Assistant on Google Home or on the Google Express website or app". For example, if a user says "OK Google, I need salad dressing", Google Home will know they specifically want Hidden Valley Ranch.
Google Express integrated Google Home in February, which was compared to Amazon's Echo speaker with similar functions for shopping via Amazon. On Wednesday, Whole Foods shareholders approved Amazon's acquisition of the natural foods giant. In the tit-for-tat competition for customers, Walmart is moving to establish a stronger e-commerce presence and Amazon is aiming to capture a bigger chunk of Walmart's lower-income customer base. "It's going to be a powerful mechanism to enhance the shopping experience". It takes a position for several years in the trade online via Google Express, incorporating features to Google Home, but its efforts are still in their infancy in front of the dominant position of Amazon. And past year, Walmart acquired Amazon competitor Jet.com, paying $3.3 billion.
Bonobos is one of Walmart's other e-commerce buys.
Moreover, it is in Jet.com that Wal-Mart has hired Mr. Lore. Lore also said that the company has even bigger plans for 2018 when it comes to voice shopping.