The site had been beta testing ads on Facebook Messenger in Australia and Thailand and after promising results in those countries it chose to roll out the feature for businesses worldwide.
The social media firm said a small percentage of people will begin to see ads in their Messenger Home tab towards the end of this month. When users tap on an ad, they will be sent to the destination chosen during ads creation. Facebook will offer ad campaigns on Messenger also in combination with ads on the main social network. Advertisers can also use the original in-Messenger ad format, sponsored messages, to reach users who previously connected with a company on Messenger.
Facebook certainly loves the enormous amount of money it earns through advertisements and it is never satisfied.
"Ads in the Home tab will follow an auction-based model and will feature the same sort of user-targeting capabilities found on Facebook or Instagram", Chudnovsky noted.
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After seeing promising results in some markets, Facebook is expanding Messenger ads globally.
You can see an example of a Facebook Messenger home screen ad above.
The ads will appear on a Messenger user's home screen, which acts as the general inbox for chats and messages from friends and family, automated bots, or brands.
Facebook Messenger has announced that it's bringing advertisements into its hugely successful messaging platform.
In order to determine exactly what led to the decision, Tech Crunch even asked Facebook what the response of its test participants had when they saw the ads. But it's a logical move for the time being from a business standpoint, seeing just how big Messenger is and just how many users are using the platform.