If you keep three or four items and get 10% off everything, the more you keep, the more you save. There is no upfront cost and shoppers have seven days to decide which items they want to buy and send back.
Amazon said the service will feature more than one million fashion items, including brands outside Amazon's private labels.
What makes Amazon's service unique from StitchFix other subscription services is the monthly fee. The box can be dropped at UPS or picked up for free from the shopper's doorstep. Amazon Prime Wardrobe is free for Prime members with no extra charges. Apparel sales through online channels are already on the upswing, reaching 19% of total apparel sales in 2016.
Prime Wardrobe is the latest in a string of new investments by Amazon into the apparel industry this year, including the recent launch of its own athleisure brand and the release of a camera style assistant called Echo Look.
Amazon's new service operates a little differently.
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The new Prime Wardrobe sees the retailer tackles three key clothes shopping challenges: the time it takes to shop, finding the right size, and returning items you don't want.
Amazon, already the second-largest USA clothing seller, is expected to move past Macy's Inc.to No. 1 this year, based on its broad offerings and fast-paced growth of customers who like the convenience and pricing of online shopping, according to a Cowen & Co. report. Prime Wardrobe is free for Prime members, and the company doubtlessly hopes it will help attract more subscribers while encouraging people to buy clothes from its store.
The scheme is being trialled in the U.S. and offers customers the opportunity to order between three and fifteen items from up to 1m options to try on at home for free.
The service also includes discounts when users keep a certain number of items.