Celebrating the new jersey patch agreement between the Cleveland Cavs and Goodyear are (from left) Len Komoroski, CEO, Cleveland Cavaliers/Quicken Loans Arena; Rich Kramer; Matt Hong, chief operating officer, Turner Sports; David Griffin, general manager, Cavs. Goodyear happens to be headquartered in Akron, Ohio, which is where LeBron James is from. "There is something special for me personally having that logo on the Cavs uniform". "The treads and threads of this partnership are real, and we couldn't be more proud to wear the Goodyear Wingfoot and come together to champion Northeast Ohio".
Goodyear and the Cavs also announced they will be partnering to donate one million dollars to STEM programs in Akron and Cleveland schools.
Goodyear's most high-profile sponsorships include the Goodyear Cotton Bowl Classic, the College Football Playoff and the Pro Football Hall of Fame. In 1937, 13 companies paid players in a league called the National Basketball League.
The Wingfoot jerseys had the Goodyear name and logo on them.
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CLEVELAND- The Cleveland Cavaliers are set to make what the organization is calling a "major announcement" on Monday. The NBA announced last April that corporate logos would be allowed on jerseys starting next season, which coincides with a new apparel agreement with Nike. In 1949, NBL teams became part of the new National Basketball Association as part of a merger. The team continues its championship-focused journey while providing fans the best experience in the National Basketball Association with its electrifying game presentation, community support and engagement, fan-friendly programs and amenities. Sources tell Fear the Sword that the color black is under consideration to be one of the team's main colors next year. This is the third time over the past 10 years the Cavaliers have achieved this honor, the maximum any team has ever been selected as a finalist for Sports Team of the Year.
Turner Sports, which owns Bleacher Report, will serve as Goodyear's media partner for the agreement.
The only jersey patch deal that didn't check in at $5 million or more was the Utah Jazz's partnership with Qualtrics L.L.C.