While earlier reports lined up a number of potential buyers from India's Hero to British sports vehicle maker Aston Martin, a new report by the Times of India (TOI) hints that Royal Enfield may be the best suitor for Ducati. According to a report in The Times Of India, the Indian bike-company is said to have approached Italian bike-maker Ducati over a possible buy-out.
While, Eicher Motors is going through one of the best periods in its history - Credit goes to the Royal Enfield brand.
Owned by Volkswagen's premium vehicle division, Audi, Ducati was acquired by the German auto major in 2012 for 860 million Euros (about Rs 6,000 crore).
Ducati is owned by the Volkswagen Group which has several iconic brands like Audi, Skoda, Porsche, Volkswagen, and several others. To fix the issue, Volkswagen will have to shell out approximately $15 billion (Rs 963.75 crore). The report further states that Eicher Motors, the parent company of Royal Enfield, is already examining terms related to the Ducati acquisition and possible asking price.
A Reuter report suggests that VW is in talks with Hero MotoCorp and some Chinese brands to sell their Ducati brand. When asked Eicher Motors, in which Enfield is a part, no comment was made, but Siddhartha Lal, CEO of Eicher stated that the company is open to new ideas.
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Ducati sells its motorcycles in more than 80 countries around the world with a primary focus in the European, North-American and Asian markets. "So basically, without saying absolutely no to anything - because we never say never - we are so zeroed in on our own opportunity that we do not want anything to distract us", said Lal.
In the previous year, the Italian motorcycle manufacturer, Ducati posted sales of over Rs 4,000 cr.
Lal said, "We will be investing Rs 800 crore in FY 2017-18 towards our upcoming manufacturing facility at Vallam Vadagal near Chennai, product development, two technical centres in United Kingdom and India and towards market expansion".
The company is focussing on a strategic worldwide thrust, and opened 12 exclusive stores in the year gone by in cities like Sao Paulo, Barcelona, Valencia, Melbourne, London, Manila, and Milwaukee.