Sudan lives his bachelor life at Ol Pejeta Conservancy with his two female northern white rhino counterparts, Najin and Fatu.
On Tuesday, Tinder launched a new campaign where it partnered up with the Ol Pejeta Conservancy in central Kenya to present Sudan to users, which is the last known male northern white rhino in existence.
Conservationists created a Tinder page for Sudan in hopes it would help them raise enough money for fertility treatments.
Well, yes, but as it happens, 42-year old Sudan, who the app described as "the most eligible bachelor in the world", now lives under heavily armed guard at the conservancy in Kenya with two female rhinos, Najin and Fatu.
He's the last male northern white rhino on the planet and, as his profile explains, "the fate of my species literally depends on me".
No problems. 6 ft tall and 5,000 pounds if it matters.
'This represents the last option to save the species after all previous breeding attempts proved futile, ' said Richard Vigne, the conservancy's chief executive officer.
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Poachers sell northern white rhinos horns for $US50,000 per kilo, making them more valuable than gold or cocaine, and his keepers fear that Sudan, who at 43 is ancient for a rhino, may die or be killed before they can raise enough money. After swiping right on the rhino's profile, they'll receive a message with a link to donate.
Scientists in several countries are now testing how to use IVF techniques on the two northern white rhino females.
Sudan and two female northern white rhinos - Satu, 17, and Najin, 27 - live there with armed guards protecting them 24 hours a day. Once fertilised, the embryos would be implanted into surrogate rhino females. If it works, it'll be the first time artificial reproduction will successfully be carried out in a rhino species.
From today, users will see Sudan profile appear among their normal stack of potential dates.
Over the past 40 years, northern white rhinos have been poached to extinction in the wild. "To win this run against time, it is crucial to find major funds as quickly as possible", said Steven Seet, Head of press and communications at the Leibniz-IZW which is part of the research consortium.
Tinder said its campaign aims to help raise the $9 million needed for research into the "assisted reproductive techniques" that scientists hope could save the animal. "We've heard countless stories about Tinder babies, but this would be the first match to save a species".
"The plight that now faces the northern white rhinos is a signal to the impact that humankind is having on many thousands of other species across the planet", said Richard Vigne, the conservancy's chief executive officer.