April 25 google has sprinkled some new ingredients into its search engine in an effort to prevent bogus information and offensive suggestions from souring its results.
Google announced the measures it intends to take to reduce the spread of fake news in a blog entry titled, "Our latest quality improvements for Search", posted by Ben Gomes, engineering vice president.
Google has launched new guidelines for its human testers, known as Raters, and algorithm changes to identify more authoritative and recognised web pages.
Ranking changes: We combine hundreds of signals to determine which results we show for a given query - from the freshness of the content, to the number of times your search queries appear on the page.
Fake news influenced national news cycles throughout Trump's campaign and long after his shocking electoral upset victory. Some back-of-the-envelope math suggests that users could be seeing as many as 7.5 million misleading results every day.
Google is changing the way its core search engine works to help stop the spread of fake news and hate speech. Among other things, Google's search engine pointed to a website that incorrectly reported then President-elect Donald Trump had won the popular vote in the USA election, that President Barack Obama was planning a coup and that the Holocaust never occurred during World War II.
The first step in Google's plan is a change made last month to its Search Quality Rater guidelines - a list of red flags used by Google's human evaluation team.
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A "Report inappropriate predictions" link now appears under the Google search box, and a "Feedback" option now appears below the featured Snippet. Small for Google is still a potential avalanche of unwelcome content for users. Users can now report inaccurate or offensive snippets and autocomplete suggestions directly from the results page.
As part of this effort, Google is also getting more transparent about its products.
Gomes said that Google is seeking to crack down on "new ways that people try to game the system".
What Google's feedback will look like for autosuggested searches.
"That feedback is then used to reshape the algorithms - the recipes, if you will -that Google uses".
"There are people who are writing all kinds of things on the web", says Mr. Gomes, who said that one issue Google is having is finding high quality sources to promote in place of some of the more hair-raising content. "Journalists are not covering some of these conspiracy theories".