As the camera rolled, Duncan Mciver jumped into the icy pond to save his dog, Cosmo, who had plunged through thin ice.
And, as he was coming back, McIver plummeted through the ice once again.
After seeing Cosmo break through the ice in St. Albert, Alta., McIver didn't hesitate in jumping into the half-frozen pond.
The two made it to shore and are safe.
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In an incredible coincidence, a CTV Edmonton reporter was at the park for a story on ice safety as the rescue unfolded.
Both McIver and his dog Cosmo are okay. The city's firefighters said since Thursday they had been called to three ice rescues. "It's a split second thing, you're not going to just let him die, right?"