Xfinity Instant TV is a rebrand of the existing Stream TV service, which has been offered in limited markets.
Viewers' habits are evolving, making it mandatory for the company to make suitable changes to its video offerings. A source said the rebranded, commercial Xfinity Instant TV service will also support mobile apps as well as certain TV-connected devices.
Comcast will soon launch a new streaming TV service, Xfinity Instant TV, according to a Reuters report. Either way, Comcast should benefit from this service as it can offer bundled services to attract customers. It will include major broadcast networks as well as sports channels like ESPN and Spanish language channels such as Telemundo and Univision. Xfinity Instant TV will be aimed at high-speed Internet subscribers who can not afford or do not want to pay for bigger cable bundles, sources said.
Xfinity Instant TV is anticipated to launch in Q3 2017.
Comcast has not yet commented on this report so there hasn't been an official confirmation or denial from the company about this yet. The service will likely be made available to roughly 50 million homes that fall under Comcast's purview.
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Sources tell Reuters that the service will be re-named "Xfinity Instant TV", will be priced between $15 and $40 per month, suggesting there will be more options than now available.
Considering Xfinity Instant TV will be a lot like Stream, it could give Comcast subscribers a huge perk by not counting toward their data caps.
Xfinity Instant TV will be launched with the expectation that subscribers will gravitate toward, and upgrade to Comcast's X1 platform over time. However, Comcast must be wary of its competitors the likes of Sling TV, PlayStation Vue, and DirecTV who are also providing streaming services.
In theory, if this occurs, then it would be a violation of net neutrality rules as a company is favoring a streaming service - in this case its own - over others. However, it is worth noting that it will be available across the U.S. unlike Stream, which has its presence in just certain cities within five states. These include cities like Chicago, Washington D.C., and Philadelphia.