"We used last year as a base line and built an experience that builds off last year", said David Aufhauser, Managing Director of Strategy and Product for Intel Sports Group. All users of the NCAA March Madness Live VR app will have additional access to highlights from each game, statistics, scoreboards and shot charts, too.
With some surprise contenders like Xavier and SC in the Sweet 16, expect this weekend's slate of games to be heavily watched, as well.
The folks at Cut Cable Today have the scoop on how to watch March Madness if you've cut your cord. For the cost of admission, you'll get a virtual courtside seat where you can expect multiple camera angles, sound from inside the arena and dedicated commentary on the pricier Gold level.
Says Will Funk, EVP, property marketing and corporate partnerships, Turner Sports, "Intel's virtual reality and 360 replay technology provide NCAA fans the most innovative viewing experience imaginable".
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Sports Business Journal reports that CBS and Turner combined for a 7.8 overnight rating Sunday, the best first Sunday of the tournament since 1993. Oculus, along with the NCAA, Intel, and Turner Sports, have chosen an interesting pricing model. Intel noted that Intel Tru VR is the new brand to emerge from the Voke acquisition.
As far as the "virtual ticket" idea, Aufhauser noted that Intel provides the technology to enable the new experiences while its distribution partners come up with their own way to monetize the content.
"VOKE was started over seven years ago with a passion to dramatically change how fans experience sports", says Jayaram. In addition to the Final Four and national championship games next month, coverage will also include three games from this weekend's Sweet 16 matchups at the West Region in San Jose, California.